When Burger King asked us to help them announce that Grilled Dogs were coming soon to their menu in a way they’ve never done it before, we discovered something interesting: out of the 230,000+ employees at BK, the majority of them have the tendency to leak new product information early on social media.
So we thought, “let’s use this insight to our advantage, and create an intentional leak that could actually create some buzz.”
So we made a Grilled Dogs training video for employees, starring none other than the Dog Father himself, Mr. Snoop Dogg.
After production, the video was sent to BK locations for employee training. And within minutes, the video was leaked online, causing the internet to spread the word in ways that we never thought possible.
During National ASL Week, we worked with DAVID the Agency to help Burger King raise awareness for the deaf community — by breaking the King’s silence with Sign Language and creating the official sign for the Whopper.
-Clio, Social Media, Bronze
-Cannes, Promo & Activation Lions, Bronze
-Cannes, Media Lions, Use of Media, Bronze
-One Show, Cross-Platform, Silver
-One Show, Entertainment, Silver
-One Show, Social Media, Bronze
We teased the message
We applauded them
And then we picked the fan favorite
We even created a simple online tool to teach non-ASL speakers how to fingerspell.
Check it out for yourself:
Behind the scenes
Walgreens | Never Miss a Day
Nearly 50% of people don’t take their medication as prescribed. That’s why Walgreens wants to help you stay on track. So you never have to miss a day.
The 2019 S60 was the first Volvo built in the United States. So for the launch of the car, the company wanted to do something special for each of its employees to generate pride and excitement.
So we created a digital billboard outside of the factory with the theme, “Made by you.” — a series of car portraits, where we named each and every employee who was involved with creation the S60. Then with a live-stream set up next to the billboard, we were able to capture every name as they appeared, and sent screen grabs to the employees via email as an official “thank you” from the company.
Giving each person who worked on the S60 the credit and validation they deserved.
Cheesy Tots Are Back
To celebrate the return of Cheesy Tots on Burger King's menu, we created a sequel to one of the greatest tot-moments in movie history.
For the Subservient Chicken’s 10 year anniversary, we brought him back to launch the new Chicken Big King sandwich.
We started by re-launching the original famous website from 2004, except the room was empty and fans were alerted that the chicken was gone. Like the original idea, we created hundreds of automated responses for anything people wrote on the command bar, and based on what they wrote, we had something different to say for every scenario.
A mini-documentary was then launched on YouTube telling a tale of the highs and lows of what the chicken had gone through over the past 10 years.
For one day, we let the chicken take over BK’s twitter account and sent personal replies and short videos to anyone who tweeted about the campaign.
Burger King | Subservient Chicken Redemption
To help create awareness for men's health, we shaved the King's infamous beard so he could grow a mustache for the annual Movember Challenge.
We asked Chester Cheetah to help us announce the launch of Burger King's Mac n' Cheetos to the world.
The product then became so popular, we did an additional collaboration with Cheetos to create Cheetos Chicken Fries — Our “Press Conference” spot ran on TV during Monday Night Football to tease the announcement.