When Burger King asked us to help them announce that Grilled Dogs were coming soon to their menu, we discovered something interesting: out of the 230,000+ employees at BK, a majority of them have the tendency to leak new product information early on social media. So we thought, “What if we used this insight to our advantage, and create an intentional leak that was actually worth watching?
So we made a Grilled Dogs training video for employees, starring none other than the Dog Father himself, Snoop Dogg.
As planned, the video was sent to BK locations for Grilled Dog employee training, and within minutes, the video was leaked and spread online like wildfire. This helped make the launch of Grilled Dogs one of the most successful new product launches in Burger King history.
-Cannes, Entertainment Lions, Visual Storytelling, Bronze
During National ASL Week, we worked with DAVID the Agency to help Burger King raise awareness for the deaf community — by breaking the King’s silence with Sign Language and creating the official sign for the Whopper.
-Clio, Social Media, Bronze
-Cannes, Promo & Activation Lions, Bronze
-Cannes, Media Lions, Use of Media, Bronze
-One Show, Cross-Platform, Silver
-One Show, Entertainment, Silver
-One Show, Social Media, Bronze
We teased the message
We applauded them
And then we picked the fan favorite
We even created a simple online tool to teach non-ASL speakers how to fingerspell.
Check it out for yourself:
Behind the scenes
Cheesy Tots Are Back
To celebrate the return of Cheesy Tots on Burger King's menu, we created a sequel to one of the greatest tot-moments in movie history.
Mac n' Cheetos
We asked Chester Cheetah to help us announce the launch of Burger King's Mac n' Cheetos to the world.
For the Subservient Chicken’s 10 year anniversary, we brought him back to launch the new Chicken Big King sandwich.
We started by re-launching the original famous website from 2004, except the room was empty and fans were alerted that the chicken was gone. Like the original idea, we created hundreds of automated responses for anything people wrote on the command bar, and based on what they wrote, we had something different to say for every scenario.
A mini-documentary was then launched on YouTube telling a tale of the highs and lows of what the chicken had gone through over the past 10 years.
For one day, we let the chicken take over BK’s twitter account and sent personal replies and short videos to anyone who tweeted about the campaign.
Burger King | Subservient Chicken Redemption
On the side, I like to make sketches with my friends. Here's a couple of them.
Fireball For Daily Use
A Better Way To Buffalo
Eating buffalo wings and watching sports can get really messy, really quick. So Burger King took their most popular chicken menu item and gave it a mess-free buffalo twist. Say hello to Buffalo Chicken Fries: the same great taste of buffalo wings, with none of the mess.
For launch, we created a series of spots to highlight the downside of messy wings, showing viewers that there is a fact a Better Way To Buffalo.
Watch Like A King
When Burger King sponsored their first major NCAA March Madness event, they asked us to help them create the ultimate fan viewing experience.
So we launched a month long 360 campaign to help the fans of March Madness #WatchLikeaKing. With the combination of influencer partnerships, a 10 day war room, creating content on the fly, ultra surprise and delight giveaways, and getting absolutely zero sleep, it was an instant hit.
Result: After leveraging real-time promotion, we generated over 90K @BurgerKing mentions and over 106K engagements. The #WatchLikeaKing campaign drove 85.97% more brand conversation than any other sponsor, making BK the most talked about brand at the March Madness tournament.
Gillette Adaptive Pre-Roll
In the latest digital campaign by shaving start-up, Harry’s, the Co-CEO’s and founders, Jeff Raider and Andy Katz-Mayfield, took the stage to tell their story and assure viewers how their razors were cheaper than competitors.
So Gillette asked us to create something to reassure those targeted viewers that price doesn’t always outmatch quality.
And what we created was a light-hearted parody ad portraying similar looking founders with a little bit of a different message. Not to mention, running our spot as a limited- time pre-roll for anyone who searched for Harry's videos during their campaign.
When people searched for Harry's
The pre-roll for Harry's
For the past couple of years, I've shot and edited some videos for my annual review at work.
Cheetos Chicken Fries
When the word was spreading that Cheetos and Burger King were teaming up to create Cheetos Chicken Fries, we confirmed the rumors by announcing it on national TV during first Monday Night Football game of the 2016 season.
Devil's Advocate Bar
When The Devil's Advocate Bar and Restaurant opened their doors in Minneapolis, they had two quality things to offer: 40 beers on tap, and an amazing food menu. But amazing food aside, a beer lover is a beer lover. So our strategy was simple—we want our customers to come for the happy hour beer, then discover the food.
And magically, they did. Tweeting and blogging about the new "hidden gem" that everyone in the city simply had to try.
Fake Stock Advertising
Whenever I get a project killed at work, I make fake ads out of stock footage to feel better. It's fun and I like it.
After work, I tell jokes at bars and comedy clubs all over NYC. It's fun and I like it.