BURGER KING – EMPLOYEE TRAINING
TURNING AN EMPLOYEE TRAINING VIDEO INTO THE BIGGEST PRODUCT ANNOUNCEMENT OF THE YEAR.
THE TRAINING VIDEO
THE LEAK
ORIGINAL LEAKED TMZ COVERAGE
(click to watch)
STILLS
FINAL THOUGHTS:
If there was one line I’ve written in my career that I would put on my grave stone, the one below would be it:
RESULTS
MEDIA IMPRESSIONS: 3.5B
EARNED MEDIA: $50MM
INFLUENCER INTERACTIONS: 3.7MM
SOCIAL INTERACTIONS: 31MM
AWARDS
CANNES LIONS: Entertainment, Bronze
CANNES LIONS: PR Launch, Shortlist
CANNES LIONS: Intl Comms, Shortlist
WEBBYS: Film, Honoree
NOTABLE PRESS
FORTUNE, TIME, AD AGE, FAST COMPANY, TMZ, COMPLEX
TEAM
GROUP CREATIVE DIRECTOR // Brad Dixon
ASSOCIATE CREATIVE DIRECTORS // Adam Lock, Mike Latshaw
SENIOR COPYWRITER // Conor Champley
SENIOR ART DIRECTOR // Jeremy Stein
ART DIRECTOR // Dan Nosonowitz
JR DESIGNER // Riley Walker
PRODUCER // Jill Silberstein