BURGER KING – WHOPPER SIGN
ON ASL AWARENESS MONTH, WE BROKE THE KING’S SILENCE WITH SIGN LANGUAGE.
CASE STUDY
HOW IT WORKED
THE KING SECRETLY CALLED ON THE ASL-COMMUNITY FOR HELP
2. THEY SENT US SUGGESTIONS ON SOCIAL MEDIA
3. WE REPLIED TO THEM IN REAL-TIME
4. THEN WE ANNOUNCED A FAN FAVORITE
5. WE EVEN CREATED A SIMPLE TOOL TO TEACH NON-ASL SPEAKERS HOW TO FINGER SPELL
BEHIND-THE-SCENES
THE TEAM
DAVID THE AGENCY
CREATIVE DIRECTOR // Russell Dodson
CREATIVE DIRECTOR // Tony Kalathara
COPYWRITER // Juan Pena
ART DIRECTOR // Ricardo Casal
CODE AND THEORY
SENIOR COPYWRITER // Conor Champley
SENIOR ART DIRECTOR // Kate Ebert
RECOGNITION
CANNES LIONS // Promo, Bronze
CANNES LIONS // Media, Bronze
CLIO // Social Media, Bronze
ONE SHOW // Social, Silver