It really was a crazy time to work on the brand. Not only did the client want to be a disrupter in the industry, but we also had the opportunity to present a lot of awesome ideas and produce more work than I personally ever had in my career up to that point. 

But what also made it fulfilling was the amount of collaboration we got to do with other agencies. In just a couple of years, we worked on a number of major award-winning campaigns like the Proud Whopper, The McWhopper Proposal, and pretty much anything with the name “Whopper” in the title. So seeing some of the best work in the industry develop from the ground up was a huge learning experience for me.

I added Whopper-Sign to this, mainly because it was the most involvement I ever had on a collaboration with multiple agencies before. But it’s also because I loved how it all seamlessly came together.

The project was originally conceived by DAVID-Miami, and the idea was that Burger King would raise awareness for National ASL Day by having the King “speak,” for the first time in his silent lifespan, by using sign language.

The goal was then to bring the ASL community together and join the King to come up with the official ASL sign for the Whopper.

When the idea arrived on our desks, BK was mainly looking for ways to launch the stunt on social media.

But when we began to kick some ideas around, we landed on some cool ways to tease the stunt, plan a response campaign on the day of the launch, and build a tumblr page that could actually help non-ASL speakers learn how to fingerspell.

What started as one agency supporting another, turned into a small room of a few creative minds working together to make the launch the best thing it could be.

In the end, the stunt film ended up getting over 3 million views (3x the deaf population in the US), with 98 percent positive sentiment, over 120-thousand shares, over 200-million media impressions, the first official ASL Sign for a branded product, a handful of awards, and a tremendously humbling experience. (Wow, that was a long sentence.)

It was truly amazing getting to work with DAVID on this, and I’m grateful that they let us be a part of it.

THEY SENT US SUGGESTIONS ON SOCIAL MEDIA

THEN WE ANNOUNCED A FAN FAVORITE